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PChome統計開學季資訊商品輕、薄、大當道
Aug 23rd 2013, 10:43

【蕭文康/台北報導】暑假即將結束,網購業者PChome24h購物昨公布今年開學季3C資訊商品銷售中主打輕、薄、大特色最受學生青睞,網家(8044)行銷副總監盧靜美表示,筆電以標榜可取代桌機的17吋大筆電為主,長效型和輕薄筆電品項數也比去年多15%,而平板則以7~8吋輕巧款、重量300克以內最受歡迎。
 
盧靜美指出,近年來最動的產品平板電腦也是今年開學季新寵,銷售量比去年同期大幅成長50%,其中,輕薄的7吋平板,就佔了品項數的70%,8吋平板也明顯增加,而為了方便攜帶,重量在300g以內最受歡迎,同時,在續航力也大幅提升,甚至有的平板電腦蓄電量可長達10小時,預計今年開學季期間,平板電腦商品的業績將成長30%。
 
另外,現在幾乎人手一支的智慧型手機,是開學季主打商品,盧靜美說,和去年同期相比,銷量已經成長60%,新品品項數高達80%,其中高階手機品項數就成長6成以上,而PChome24h購物發現,今年消費者傾向購買4.7吋以上大螢幕手機,而且以搭載800萬畫素以上相機最熱賣。

PChome統計開學季資訊商品輕、薄、大當道。資料照片

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